Some internet geniuses a born through accident. Such is the case of Mal Emery, who wanted to work for himself. He wanted to be his own boss, make his own hours, and run his own show. Before he learned about the value of internet business, he had to learn the pitfalls of other businesses.

But the lifestyle was beginning to tire Emery. He didn't want to deal with daily traffic, rising rents, and wages. He took time off with his family and travelled. Eventually he had to return to the business life. though. He looked for something already established that needed minimal work.

Emery purchased a traditional cafe. Figuring that he could use the established clientele as a base, he planned to expand the cafe's business and sell it for a nice profit. That was his big mistake.

Not long after buying the run-down cafe, the fryer malfunctioned and caught fire. Emery threw a fire blanket over it, trying to prevent further damage to the restaurant. Unfortunately, his first attempt only partially covered the fire. So Emery brought the blanket back for another throw. As he got the blanket into his arms, burning fat covered his legs and arms. When the fire finally died down, he saw that he had severe burns on his body.

His time spent recovering was when Emery discovered his true passion: mail order business. He studied everything he could find on mail order business and was ready to begin as soon as he healed.

Emery quickly became the leading name in the Australian mail order industry. He went on the launch a multimillion-dollar information based mail order campaign that proved to be revolutionary. Some say that he is the hidden genius behind the direct marketing campaigns that you have received.

Emvery went on to host Marketing and Entrepreneur Boot Camp, a highly successful series of seminars in Perth and Melbourne. Tickets were $3000 with a double-your-money-back guarantee. His methods are so foolproof that not a single attendee took up his offer.

Emery lives in Perth with his family.