Many marketers would rather get viral social traffic rather than having to buy web traffic. Good viral marketing ideas come from utilizing the psyche of your market and understanding what they like to share with one another.
Quite often this does turn out to be comedy, but if comedy isn’t your strength you can connect into other aspects of viral campaign.
Elements of Viral Marketing:
1. An Emotional Reaction
For somebody to share something with their buddies (usually on Facebook, Twitter, etc) it needs to elicit some type of reaction from the individual. This is frequently it’s funny, but can be that it’s a “truth” or is something related to a subject they already care about. They share it because they know people that probably care about the same topic.
In online marketing this can mean that you write a heartfelt article about your Mum on mother’s day, or you share an easy story about seeing your kid finally learn the way to share. People who feel the same way about their ma, or are touched by your story about your child, will wish to share your article. As it somehow touched on emotions or feelings that they have.
2. A “Truth”
One of the most targeted and , the most shared kinds of viral marketing ideas is when you tell a straightforward truth that will appeal to your target audience. This does usually involve comedy, but the comedy comes from the situation, not the presentation. You do not have to actually be good at comedy yourself, you just need to be able to notice something funny in day-to-day life.
3. Tap Into Their Pre-Dispositions
Think about what your target audience already likes and shares. Look at status updates of folks that are in your target audience. What are they talking about? Who are they talking about?
This is the time to get precise. Author an article about what the Superbowl has meant to you growing up, or a short piece on your idea of the perfect game day. Write a piece about an inspirational celebrity which has meant a lot to you.
Folks share these because they already relate to the feelings being expressed. You do not need to try and get them to feel a certain way, you are only using what they already like. Folks will share your posts if they feel exactly the same way about that celebrity, or about the Superbowl, for example.
4. No Sales
No one is going to link to your article if it is “salesy” or pitches something at the end. They know this could be unattractive to their buddies and they don’t want to be connected with selling. The simplest way to use viral marketing ideas without looking very pitchy is to be certain that the article stands 100% on its own with no marketing. You may then have promoting or opt-in offers at the side of your blog page. More folks will share your stuff, but you also have the chance to capture some of that traffic as leads.
Viral marketing ideas do not need to be complicated or hilarious, they just have to tap into the minds of your target audience and show them you’re just like them! You can also learn how to blog for money and other sound advice at Niamh Arthur’s Empower Network blog.
