Are you using wafer seals or mailing label tabs? If not you could be loosing money. There is a saying that goes, “The wealth is in the details.” In this post I’d like to share with you how your direct marketing program is waisting money due to a tiny detail that many seem to over look. By the end of this article chances are you’re going to be surprised. You’ve been warned.
Direct promoting is a real kind of marketing that really has worked for decades and may continue to work. If you don’t listen to me, have a look at today’s mail, I can assure you it is crammed with direct promoting pieces. What you think is spam mail, I consider study material.
I've got a massive file folder with the “unsolicited mail” that I receive on a day-to-day basis. I separate them by which ones I feel are efficient and which I feel were lacking. I attach notes to every one. This allows me to produce a swipe file of sorts for use later.
The purpose of all selling pieces is to reach your target demographic and to get her or him to take your desired action. Before any of that can occur the post office must first accept your materials. It does not matter if you will be mailing your newsletter, brochures, flyers, or any other promoting material if the preparation isn’t done correctly everything is a waste of your time.
Something as simple as a wafer seal (commonly referred to as a mailing tab), can save your mailing pieces from being declined. The post office needs the appropriate seal to be placed on your material to avert any open edges. Open edges may cause the postal services machines to jam, so causing a lost of cash and time.
For all the details on mailing wafer seals, or custom labels visit The Label Rack. We are prepared to go that additional mile to fulfill your custom wafer seals demands.
